By Carly Bornstein-Hayward

Should we judge a book by its cover? Might as well, it is too hard not to!

I find when scanning for a new or interesting book that what draws me in is the title. If the title sounds interesting or if it sounds like the type of book I enjoy I will look more closely (you...

Continue reading...

By Carly Bornstein-Hayward

Everyone knows this fairytale story: Author self-publishes, Author becomes a bestseller, Author gets big contract with Big 5 Publisher, Author is super happy, lots of success. Sounds lovely right? Sounds too good to be true? But as the publishing industry evolves this...

Continue reading...

By Carly Bornstein-Hayward

The future has enough room for both self-publishing and traditional publishing (plus hybrid publishing!). But self-publishing needs to refine itself in order to have staying power.

Right now Publishers are the arbiters of good literature/books. It is still, and always...

Continue reading...

By Carly Bornstein-Hayward

You are self-publishing, so why do you need an editor? You know your book better than anyone else right? An editor will just twist it into something different, something wrong, they won’t understand it.

But that is not true at all! An editor can see things you can’t....

Continue reading...